MARKETING MATERIALS
Consistent, clear communication is a hallmark of any great organization, and effective communication is essential for businesses of all sizes and types. Whether you need simple rack cards or a full copy makeover for your website, brochures and social media, I can help. Click here for samples of my work.
CONSULTING
Bad communication can happen to great organizations. Don’t let yours be one of them. I can help your company, church, or nonprofit evaluate itself for weak spots in all areas of communication, from branding and marketing to regular interactions.
Here are three simple guidelines to help you determine whether you might want to tweak your messaging:
- Always be consistent. Even little messages matter. Every piece of marketing material, every internal communication, every customer interaction communicates something. Make sure it is the story you want to tell. For example, if the faces of your organization aren’t diverse in age, gender or race, what will be the message? That you only value a certain type of person, that other types don’t want to be involved, or that you don’t care about reaching them.
- Think about the rule of “Fast. Good. Cheap.” In the marketing world, as in most areas of life and commerce, you really only get to choose two. Marketing material can be fast and cheap, but it won’t be good. Or fast and good, but it won’t come cheap. You get the idea. There will always be a sacrifice. No matter how you move forward, make sure that you aren’t sacrificing quality communication in favor of what seems easy.
- Don’t assume you’re credible. Unfortunately, you cannot assume that people want to hear what you have to say or that they will believe you are an expert in your field. You have to make an effort to prove you can be trusted, that you are worth someone’s time and money, and that your organization/product/story matters. Don’t assume people will get it — prove it.
When you’re ready to get help telling your story, contact me.
Tamara Shope: Writer & editor 